AI Tools Enabling Black Hat Content Strategy

As if we didn’t have enough to consider with AI content proliferation, here’s something new: how it’s enabling black hat content strategists.

Reset Tech and CheckFirst released a report recently on Russia’s Operation Overload, a Russian propaganda campaign that they’ve been covering for a few years. This year they’re calling out how freely available AI tools have significantly increased production, diversified the channels propagandists are using and enabled “content stuffing” to give social media posts greater credibility.

From the report:

In 2025, we noticed a growing trend on X to take content amalgamation to a hyperbolic level, by stacking together multiple Overload content pieces in one post. We refer to this tactic as "content stuffing", inspired by the term “keyword stuffing” in search engine optimization….In the context of the Overload campaign on X, we apply this analogy to explain the practice of packing a single post with the maximum number of media attachments: up to four videos, images, or a mix of both formats. Content stuffing is aimed to fortify the perceived credibility of a narrative by scaffolding it with several pieces of “multimedia evidence.”

And the kicker: evidence suggests they aren’t using paid custom tools, but freely available consumer products.

The report is available for free online, and for a high-level overview, here’s a link to a story from Wired.